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September 2, 2026Hair loss and thinning can be complex concerns, with consumers often faced with treatment options that may require ongoing use, come at considerable cost or simply may not be suitable for everyone. Established treatments do not work for everyone, and some can also be associated with unwanted side effects
For personal care formulators, this creates an opportunity to approach the category from several angles through supporting the scalp environment, helping minimise hair fall, promoting the appearance of greater density and strengthening the hair fibre itself.
This Hair Loss Awareness Month, we're highlighting four ingredients for the next generation of scalp and haircare formulations.
EcoPep is a natural, sustainable oat peptide designed to revitalise hair from the scalp, combining hair fall and density benefits with support for the hair fibre.
It works across several areas of scalp and hair health, including maintaining the extracellular matrix, supporting collagen and elastin, inhibiting 5α-reductase activity and strengthening damaged hair.
In an independently tested leave-on study, 1% EcoPep significantly reduced hair fall and increased hair density compared with placebo after 30, 90 and 120 days. Further testing showed improvements in hair thickness, while EcoPep also offers hair fibre repair and protection against damage.
Key benefits: Reduces hair fall, increases hair density, supports thicker-looking hair, strengthens and repairs the hair fibre, supports scalp health.
PANTODIUM HAIRCARE uses marine biotechnology to take a scalp-first approach to hair vitality.
Created through the fermentation of Codium tomentosum seaweed, PANTODIUM works with the scalp microbiota to support the production of Vitamin B5. At the dermal papilla, Codif reports stimulation of the growth factors FGF7 and Noggin, increased collagen and elastin to strengthen bulb anchorage, and protection against cortisol-related stress.
Tested on more than 80 volunteers across straight, curly, frizzy and textured hair, PANTODIUM demonstrated reduced hair loss after one month alongside denser, stronger hair and a soothed scalp. 90% of users with textured hair observed a reduction in hair loss.
Key benefits: Reduces hair loss, supports hair density and strength, supports hair anchorage, helps soothe the scalp.
Hyaluronic acid isn't only for skincare. HA-OIL is a dispersion of hydrophobised hyaluronic acid in oil, developed for lipophilic and anhydrous applications including hair oils, masks and balms.
In follicle and skin-explant testing, 1% HA-OIL increased the viability and proliferation of follicular cells. Testing on human hair also demonstrated increased hair strength and a smoother hair surface.
Key benefits: Supports follicular cell viability and proliferation, increases hair strength, smooths the hair surface, suitable for oil-based haircare.
A recognisable botanical with a strong connection to modern scalp and haircare, Rosemary Oil Moroccan offers antioxidant and soothing properties.
ProTec Botanica's data also highlights its ability to help promote hair growth and support healthy circulation.
Obtained from the flowering tops and leaves of Rosmarinus officinalis, it is available in both certified organic and conventional grades.
Key benefits: Antioxidant properties, soothing, helps promote hair growth, supports healthy circulation.
Effective haircare for thinning and hair loss concerns doesn't need to focus on a single mechanism. From scalp vitality and follicular support to density, strength and fibre quality, these four ingredients offer formulators different routes to developing more comprehensive haircare concepts.
Interested in formulating for fuller, stronger and healthier-looking hair?
Get in touch with our team for technical information, samples and formulation support.
