Floratech have just released compelling new clinical information on 0.75% Floraesters K-20W Jojoba in a face wash application. Below are the new claim sheets (along with the formula) showing the benefits that 0.75% K-20W can provide in a face wash application. Here is a summary of these benefits/results of the face wash containing 0.75% Floraesters K-20W Jojoba:

• Increased skin hydration more than the vehicle at all time points measured after a single face wash application
• Increased skin smoothness more than 1.5 times as much as the vehicle
• More than 80% of consumers preferred the face wash containing 0.75% K-20W overall, and for smooth, less dry skin, compared to the vehicle face wash without K-20W