From older adult men seeking to maintain their appearance and changing attitudes towards personal care products and trends such as “looksmaxxing” amongst youthful TikTok users, the growth in male grooming products is undeniably rising. Traditional products such as body odour control and shaving have been and always will be a staple in a man’s personal care regime, but now we are seeing an expansion of what is typically used by all men.
Body Odour Control
Body odour can be an unfortunate side effect of daily living. Although sweating plays an important role, the classic association of sweat and odour is only part of the explanation. Body odour is caused by bacteria living on the skin, which metabolise compounds in the sweat, leading to unwanted body odour.
COSPHADERM® Zinc Lactate by Cosphatec
COSPHADERM® Zinc Lactate is a zinc salt derived from lactic acid. It offers several benefits to the user, one of which is controlling body odour. COSPHADERM® Zinc Lactate inhibits odour-producing germs such as Corynebacterium spp. and Staphylococcus hominis.
UsNeo by Lipoid Kosmetik
The plant-derived active ingredient usNeo™ offers maximal reduction of body odour while minimally affecting the bacterial skin microbiome. In doing so, it outperformed classic anti-microbial compounds used on the market, making it the perfect candidate for selecting an effective, safe, modern deodorant ingredient.
Energising Skincare
According to Nivea Men’s Skin Deep Survey of 2023, 56% of men had a skin-care regime, and 65% of men 35+ would like to slow down the process of ageing.
Early Boost: A Vegetal Taurine by CODIF
For the first time in cosmetics, CODIF Laboratories has developed an ingredient based on taurine of vegetable origin with unique energising action. Hydrating flash, anti-fatigue, restructuring and anti-wrinkle, Early Boost meets the needs of over-active skins.
Typically, taurine is synthetically made from animal sources such as cow milk, but CODIF has managed to produce it in large quantities from a red seaweed called Jania Rubens.
It stimulates ATP synthesis by + 50%*** and shows “bodybuilder action” on fibroblasts by multiplying the number and length of fibroblast extensions by factor.
Post-shave Healing
All men face the irritation caused by shaving. Despite the improvement in shaving technology, discomfort after shaving is an inevitable part of the process. The global post-shave care market is estimated at US$2,692.0 million in 2022 and is projected to reach US$5,340.8 million by 2032, at a CAGR of 7.1% from 2022 to 2032.
Matico Pro by Lipoid Kosmetik: Regeneration Power from Nature
Matico, known in ancient legends as ‘Soldier’s Herb,’ has been traditionally used to treat wounds. The plant is thought to be potent in reducing free radicals and inflammation reactions and enhancing skin regeneration.
These beneficial effects on wound healing and skin repair processes make Matico Pro a perfect ingredient for cosmetic applications such as:
- Soothing men’s grooming for shaved skin
- Regenerating body care for micro-lesions and challenged skin
- Calming baby care for sensitive and irritated skin
- Antioxidative and anti-ageing concepts
in vitro studies show that Matico Pro positively affects natural cell migration and proliferation and promotes the faster recovery of the extracellular matrix in dermal skin lesions. Together with its antioxidative and anti-inflammatory activity, the extract positively affects the regeneration and repair of stressed skin, contributing to re-establishing the skin’s natural barrier function.
Shaving and Styling
From short hair to long hair and stubble to full beards, shaving products are important to all men, no matter what style and shape they opt for.
Satiagels + Botanibutter by Cargill for 2-in-1 shaving and styling
Satiagel™ offers a full range of biodegradable, COSMOS-approved and vegan-suitable carrageenan gelling agents that provide viscosity, transparency and texture variance. It can form a homogeneous thin film that smooths the skin by up to 40% and offers a tightening effect.
Botanibutter is a new, nature-derived creamy wax emollient ester that offers an elegant sensory experience during application and dry down. BotaniButter™enhances skin hydration, promotes skin barrier protection, and boosts skin barrier recovery.
These two products, used in unison, offer a 2-in-1 application in men’s shaving and styling, ideal for shaving gels or hair styling.
Hard Working Hand Care
innollient™ SB by Innovacos
innollient™ SB is a soft paste emollient suitable for various cosmetics due to its barrier-repairing, soothing, fast-absorbing, and film-forming effects.
This product has a more nourishing and long-lasting effect than shea butter and a high oxidative stability index. It improves skin barrier function, increasing skin hydration and elasticity. This product would be ideal for manual labourers with hard-working hands in a cuddling hand mask/cream.